About HIE Rubber

A trusted manufacturer of custom non-tire rubber products, serving global clients with technical excellence and reliable service since 2017.

Core Business

HIE Rubber specializes in custom non-tire rubber products, including automotive components, electrical equipment parts, engineering & garden machinery accessories, gas valve seals, and industrial seal products. We provide one-stop solutions from formula design to mass production.

Facility & Scale

Headquartered in Ningguo City, Anhui Province, China, our factory covers an area of 5,000+ square meters with advanced automated production lines and a professional R&D laboratory. We have a monthly production capacity of 500,000+ pieces, supporting both small-batch customization and large-scale orders.

Global Partnership

We are proud to be a strategic partner of Chery Automobile and have established long-term cooperation with 500+ clients in Europe, North America, Southeast Asia, and other regions. Our products are widely recognized for quality and reliability in automotive, electrical, engineering, and home appliance industries.

Our Founders & Brand Story

HIE Rubber was born from two industry experts' shared passion for quality and innovation. Their expertise shapes our commitment to excellence.

Chen Tianhua

Quality Control Manager, Domestic Sales Manager

Engaged in rubber industry for 18 years, he worked at China’s leading enterprise with solid experience in large enterprise operation and management.

Has held core positions covering production, technology and quality management,focuses on technological upgrading and quality system innovation, and boasts outstanding capabilities and unique experience in process improvement and full-range quality control.

Proficient in IATF16949 and ISO9001 automotive quality systems，and accurately perceives global market trends and clients' purchasing demands.

Wang Jianping

R&D Manager, Chief Technician

Dedicated 25 years to in-depth research in rubber industry, with profound experience in rubber product R&D.

Focuses on technological innovation and has won many industry scientific and technological achievement awards.

Proficient in product design development and lean production control.

Masters cutting-edge industry technologies and provides customized professional and reliable rubber & plastic overall solutions.

Our Core Values

Technology as Foundation

Continuous R&D to stay ahead of industry trends and meet diverse customer needs.

Quality as Soul

Strict quality control from raw materials to finished products, zero compromise on reliability.

Customer First

Tailored solutions, responsive service, and long-term partnerships based on trust.

Our Competitive Advantages

What makes HIE Rubber the preferred partner for custom rubber solutions worldwide.

Expert Team

Led by 25-year technical experts, our engineering team provides professional customization support.

Zero Mold Cost

Free formula adjustment and mold design—reduce your customization upfront investment.

International Certifications

ISO 9001 & ISO/TS 16949 certified, meeting global quality standards for automotive and industrial use.

Fast Delivery

5,000+㎡ factory with automated lines—support 7-day sample delivery and 30-day mass production.

Our Certifications

Recognized for quality and compliance, our certifications reflect our commitment to excellence.

ISO 9001:2015

Quality Management System Certification

ISO 9001:2015

Quality Management System Certification

ISO 9001:2015

Quality Management System Certification